A survey was conducted to capture the opinion of the cricket enthusiasts falling under a certain age group (generally youngsters). Post his retirement, what would be the impact of Sachin? Whether he would be endorsing more number of brands? These were the questions lingering in the minds of the researchers. As a brand ambassador Sachin brings a lot of attributes to the brand that he endorses. During his retirement Sachin was endorsing about 16 brands across various sectors. Also the viewership is high for cricket matches. Cricket as a game is naturally blessed with a break after every over and hence this format suits the marketers/advertisers to associate with cricket. He recently retired on 16th November 2013 from all formats of cricket. He has the maximum number of centuries and records to his credit and is a humble and modest human being. One such cricketer who is blessed to have fans across the globe is Sachin Ramesh Tendulkar. There are a few cricketers in Indian team who have created excellent image for themselves amidst the fans. On many occasions, when Indian team plays cricket, the number of people watching those matches surpasses some country’s population. Cricket, as a game, has become a rage in India.
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